Google is taking some of its YouTube superstars on the road for the first time in North America: to Toronto, to be exact.
Six YouTube influencers will be included on the free event’s bill. As well as Mota and Marbles, Vsauce channels visionary Michael Stevens will be joined by three Canadian YouTube superstars; LaurDIY, music producer Mike Tompkins and Lilly Singh, best known on YouTube as IISuperwomanII.
Teen American video blogger Mota, from Los Banos, California, created her Macbarbie07 YouTube channel in 2009, and has quickly risen to become a fashion influencer with uploaded videos of outfit, makeup and hair ideas, as well as recipes and D.I.Y. tips. Mota’s YouTube channel has more than 8 million subscribers.
Rochester-born comedian and entertainer Jenna “Marbles” Mourey has more than 14 million subscribers and 1.7 billion views on her YouTube channel, and has a brand of her own dog toys out called Kermie Worm & Mr. Marbles.
Science and philosophy are the topics covered by Michael Stevens, whose four Vsauce channels (Vsauce, Vsauce2, Vsauce3 and WeSauce) have more than 14 million subscribers combined.
LaurDIY, the online pseudonym of Lauren Riihimaki, has a YouTube channel that boasts 1.5 million subscribers. The self-described “professional glitter lover” is based in Toronto and uploads videos dedicated to crafts.
Mike Tompkins, born in Edmonton, Alberta and raised in London, Ontario, is a music producer who has worked with Canadian rapper Shad and Bethany Mota. He releases acapella videos and his YouTube channel has approximately 1.5 million subscribers.
Lilly Singh, better known as Superwoman, releases comic videos about her life and family, and has so far amassed 5.4 million YouTube subscribers.
The event will be hosted by Montreal food crew Harley Morenstein and Epic Meal Time.
The combined reach of YouTube influencers participating in the Toronto YouTube FanFest is 59.9 million subscribers, with combined views of 6.8 billion.
Previous FanFests were held in India, Singapore, Thailand, Korea, Australia and Japan, and Google Canada spokesperson Jennifer Kaiser said the reason Toronto was chosen as because of its rabid fan base.
“YouTube Canada is a huge market that includes a large number of talented Canadians, and there’s a rich creator eco-system here as well,” Kaiser told StreamDaily. “Plus, the timing was right in terms of the maturity of the market.”
Kaiser said that more than 7,500 fans arrived for shows in India, and 4,000 for Mumbai.
“We’re expecting a huge turnout in Canada,” she said.
The red carpet begins at 5 p.m., with the full show to follow at 8 p.m.
Bethany Mota photo courtesy of YouTube Canada.