Media platform and live streaming company Newzulu has partnered with mobile photo and video crowdsourcing service Scoopshot to gather and market user-generated content (UGC).
Scoopshot is a UGC photo and video service, with a revenue model based on collecting fees for use or ad-embedded content for free use. Newzulu is a UGC news service and platform.
The companies will combine products to offer existing and new clients an integrated multimedia content product, delivered via Newzulu’s platform. According to a release, Newzulu’s reach extends to 7,000 media outlets worldwide.
The partnership will also allow Newzulu partners and clients to access Scoopshot’s in-image ad network (IAN), which offers publishers incremental revenue by embedding photos with integrated advertising. The companies have struck a revenue share agreement for new business generated by the partnership.
“We expect demand for this type of content to continue to rise and citizen reportage to become commonplace alongside journalists’ content,” said Petri Rahja, Scoopshot founder and CEO in a statement.
The companies will focus their sales strategy on media markets in North America, the U.K., Europe, Australia and New Zealand, Hong Kong, India, Japan and South Africa.