Earlier this month, Hulu announced that it will be the exclusive SVOD home of Fox’s Empire. Now, the streaming service is getting its own series about deadly music biz intrigue, South Beach.

Dolphin Digital Media announced on Friday that the series has begun principal photography in Miami, Florida. It will be released exclusively on Hulu in Q3 2015.

The producers have cut a deal with AOL to promote the series with exclusive content that will help drive awareness and viewership of the series on Hulu.

South Beach is set against the backdrop of an escalating rivalry between the two most powerful record labels in Miami. Directed by Joshua Caldwell (Layover, Dig) and written by Brian Hurwitz (Hiding, Stranded), it stars Ana Villafañe (Max Steel, Hiding), Jacqueline MacInnes Wood (The Bold and the Beautiful, Anger Management), Manny Montana (Graceland, Cybergeddon) and Jordi Vilasuso.

The songs and score for the series are being written and produced by Ali Dee Theodore of DeeTown Entertainment, who has created music for more than 40 #1 box office films and produced the triple platinum single “Cups” by Anna Kendrick (featured in the film Pitch Perfect).

Founded in 2010, Dolphin Digital Media has produced a number of streaming shows, including AOL’s Aim High, starring Jackson Rathbone and Aimee Teegarden, YouTube’s H+: The Digital Series from Bryan Singer; and Yahoo’s Cybergeddon, starring Missy Peregrym and Olivier Martinez.