Young Hollywood announced on Tuesday that is launching an OTT channel on Apple TV with its first slate of long-form programming

The celebrity-obsessed millennial-targeting digital network will bow seven new original half-hour shows this month, exclusive to AppleTV. It will continue to regularly debut new series on the platform, including the new weekly flagship entertainment news show Young Hollywood Now.

The OTT channel was first announced in October. At the time, it was scheduled to debut in January, and there was no mention of an affiliation with Apple TV.

In addition to the exclusive long-form programming, Young Hollywood’s Apple TV channel will feature on-demand content from its library of more than 2,500 hours of celebrity interviews.

Founded in 2007 by CEO R.J. Williams (pictured above right, with Taylor Lautner), Young Hollywood finances, produces and distributes original celebrity and lifestyle programming, much of which is produced at its broadcast studio inside the Four Seasons Hotel in Beverly Hills. It has also created branded content for companies such as Subway, Unilever, H&M, Electronic Arts and Coca-Cola as well as licenses the Young Hollywood trademark internationally for a range of consumer products and services.

Young Hollywood plans to expand its brand beyond the celebrity interview format and and develop original programming across multiple genres – including reality, scripted series, animation, specials and documentaries, all targeting the millennial audience.

Image: screengrab from “Welcome to Young Hollywood” trailer.