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YouTube for Artists launches with video card component

The card serves as a replacement for annotations and allows artists to interact more with followers.
March 17, 2015

To help musicians monetize their artistry, including YouTube videos, the video-sharing network has launched YouTube for Artists.

The new channel is a one-stop shop for expanding an artist’s career, including tips on how to get discovered via YouTube, lessons on engaging fans with music videos and a guide to monetizing content on the network.

It also incorporates  “cards” to allow artists to become more interactive with their followers, enabling them to sell their merchandise to the public and promote their own shows. The YouTube Creator Blog describes the cards as “an evolution of annotations” that are more flexible since they can be used over a larger number of platforms, including mobile, and  “can inform your viewers about other videos, merch, playlists and websites,” and also appear as an insert while the video is playing.

The YouTube Creator Blog says that cards will “eventually replace annotations.”

They also work on all formats, including mobile. Available in the video editor under a tab, cards are available in six types: merchandise, fundraising, video, playlist, associated website and fan funding.

YouTube for Artists will also offer access to free production resources for video makers, and advice on how an artist can accumulate their YouTube videos to impact the Billboard music trade charts, as well as getting airtime on SiriusXM satellite radio and NJR in France.

Artists can also join the YouTube Partner Program, which allows artists to earn revenues through ads and paid subscription services.

Screenshot from YouTube Creator Blog

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