Colgate-Palmolive has hired YouTube influencer stylists Andrea Brooks (AndreasChoice) and Blair Fowler (JuicyStar07) to help launch a new brand of toothpaste via The Smile Show, a 7-part YouTube series the duo are co-hosting.
Brooks and Fowler, who have more than 5 million YouTube followers combined on their respective channels, are helping the company launch its Colgate Optic White Express White toothpaste, incorporating tips on how to obtain a whiter smile, along with their usual fashion and beauty advice.
The duo kicked off the program on March 11 with a 30-minute Google+ Hangout full of beauty tips, and will continue posting on the Colgate Optic White YouTube channel through July 2015.
The Smile Show will also be available on their personal YouTube channels.
They will also co-host Twitter chats via @OpticWhite throughout the year.