Rosanna Pansino, star of the online cooking show Nerdy Nummies, is teaming with cake decorating and bakeware products company Wilton Enterprises on a series of tutorial videos, it was announced on Friday.
The deal will include more than a dozen videos in 2015, covering the hottest baking trends, projects, tips and products.
A member of the digital women’s lifestyle network Kin Community, Pansino has racked up more than 3.47 million subscribers on her YouTube channel, with video demonstrating how to make baked goods of videogame, film, anime and TV characters, including Angry Birds cupcakes and Disney’s Frozen princess cakes. In the spring of 2013, she graced billboards, subway wraps, magazines and TV commercials as 1 of 3 online stars, along with Michelle Phan and Bethany Mota, who were the focus of a national YouTube ad campaign to raise awareness about personalities on the platform.
The current collaboration looks to give a boost to Wilton’s YouTube page, which has 117,000 subscribers.
Founded in 1929, Wilton Enterprises markets a large line of baking, cake decorating, candy making, cookie making, wedding, baby, party and kitchen products, as well books and cooking courses. In recent years, it has been making a push into the digital space with its Wilton Cake Ideas & More app and Facebook, Instagram and Pinterest pages.