Nickelodeon unveiled Noggin, a new mobile subscription service for preschoolers, at its annual upfront presentation on Wednesday.
Slated to launch March 5, the ad-free app will be available for $5.99 a month on iPhone, iPad and iPod.
Noggin’s library will include a large variety of long- and short-form content. The titles available at launch include Allegra’s Window; Blue’s Clues; Blue’s Room; Franklin and Friends; Gullah Gullah Island; Little Bear; Miss Spider’s Sunny Patch Friends; Ni Hao, Kai-lan; Oswald; Pocoyo; Robot and Monster and The Upside Down Show.
It will also have music videos featuring Nick characters, as well as educational segments to help preschoolers get kindergarten-ready with lessons on letters, shapes and matching, hosted by characters Moose and Zee.
Noggin’s programming will be separate and distinct from Nickelodeon’s preschool content currently available on its existing distribution platforms. New content, games and activities will be added to the platform regularly.
Noggin is intended to complement the Nick Jr. App, a TV Everywhere platform for preschoolers that features a live linear feed of the Nick Jr. television channel and on-demand episodes of current series via pay TV subscriber authentication.
Nickelodeon is in discussions with distributors about offering Noggin service as a premium complement to authenticated subscribers.