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BabyCenter looks to up its video game with new hire

Executive producer Lora Ma-Fukuda will be tasked with creating a new video and interactive content strategy for the parenting site.
February 20, 2015

Lora Ma-Fukuda, former executive producer of Edutopia.org, the George Lucas Educational Foundation website, is the new executive producer of the digital video content team at BabyCenter, a pregnancy and parenting website owned by Johnson & Johnson.

BabyCenter SVP and global editor in chief Linda Murray said that Ma-Fukuda will be tasked with creating a video and interactive content strategy for the site, with the goal of increasing opportunities for advertisers. 

“With the explosion of video as a digital information format for millennial moms, we’re certain that Lora’s talents and expertise will take BabyCenter’s interactive programming to the next level,” said Murray in a statement.

Lora_Ma-Fukada_headshotMa-Fukuda, who began her career at BabyCenter as an associate editor, also developed a video programming strategy for event video programming hub Fora.tv, as well as video programming for Edutopia.org.

BabyCenter reaches more than 40 million mothers in 11 languages around the world.

 

 

Screenshot from BabyCenter.com

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