Universal Music Group (UMG) is partnering with Vessel to exclusively premiere select new music videos from its artists on the streaming service’s subscription platform.
The news was announced on Wednesday at the Code/Media conference in Dana Point, Calif.
Co-founded by former Hulu CEO Jason Kilar, Vessel has positioned itself as something of a YouTube challenger.
Vessel asks IP owners to give it a 72-hour exclusive first window on their content, available to subscribers for $2.99 a month. In return, it will give them a 70/30 split on ad revenue for the entirety of its life on the service. Additionally, it will give them 60% of the subscription fees generated during the early access period, which runs Tuesday to Thursday. Vessel has estimated content providers will earn approximately $50 per 1,000 views, which is 20 times what they would earn on the typical ad-supported video platform.
After the exclusive window, the videos become available on free ad-supported services, including Vessel’s own free, ad-supported tier.
The specific UMG artist videos to be featured on Vessel’s paid tier will be revealed in the coming weeks.