Film studio Lionsgate and Samsung Electronics have teamed up to promote a virtual reality experience to hype the new film Divergent Series: Insurgent.
The two companies have created a four-minute, stand alone virtual reality experience called The Insurgent – Shatter Reality, which will travel to New York, Chicago, L.A., Austin and San Francisco during the Feb 27th weekend.
Those who don the Samsung Gear VR helmet will be immersed in an experience featuring film stars Kate Winslet, Miles Teller and Mekhi Phifer. Captured by Winslet’s character Jeanine Matthews, the helmet wearer will be subject to a series of mental stimulations to determine the extent of their divergences. Fans will be subjected to a pair of “fearscapes” that will find them on the roof of a crumbling Chicago skyscraper, and then facing a fast-approaching train.
Created by Kite & Lightning and The Divergent Series: Insurgent’s VFX team, the four-minute segment was constructed using a 4K video of the actors, with Unreal Engine 4 providing the effects and the environment, and then rendered into 3D.
Insurgent – Shatter Reality will also run on Samsung’s Milk VR system through March 1.
It will go live across all platforms and app stores after the initial launch, and select U.S. Best Buy stores will feature Samsung Gear VR exhibits during the March 7-8 weekend.
The Divergent Series: Insurgent opens at the worldwide box office on March 30. The first film of the franchise – Divergent, starring Shallene Woodley – grossed nearly $300M globally.