Keek, a Toronto-based social media network that allows its members to upload video status updates, is partnering with multi-platform network Videofashion for backstage coverage at Mercedes-Benz Fashion Week.
Videofashion, which produces fashion programming for TV, internet and mobile covering 400 women’s and men’s collections in New York, Milan, London and Paris, has launched a Keek channel to provide exclusive backstage interviews with designers, makeup artists, models, fashion bloggers and influencers, as well as runway footage, celebrity interviews at the event.
Founded in Toronto in 2011 by Isaac Raichyk, Keek has 73 million users around the world.
Users can upload 36-second video status updates, called keeks, to the Keek website using a webcam or mobile app, and can also reply back with texts up to 111 characters in length or video comments, known as keekbacks. Users can also embed their keeks into a blog or website.
The Keek app is available in more than 190 countries and in 36 languages.
Mercedes-Benz Fashion Week runs Feb. 12 to Feb. 19 in New York City.