LaurDIY, a YouTube channel run by and starring Toronto-based fashion vlogger and DIY guru Lauren Riihimaki, has joined Kin Community, the multi-channel network announced Tuesday.
With the channel’s 1.34 million YouTube subscribers and 4.3 million monthly views, LaurDIY is now the largest Canadian-based channel on Kin Community. LaurDIY has a 1.7 million total audience reach, according to Kin Community, with a primary demo (47%) of 18- to 24-year-olds.
Brands Riihimaki has worked with in the past include Entertainment One, Target, CoverGirl, Tampax, Pantene and Olay Fresh Effects.
Other Canadian talent in Kin Community’s network, which focuses on women’s lifestyle programming, includes Sara Lynn Cauchon (The Domestic Geek) and Amrita Singh (Pretty Frugal Living). Earlier this year, Kin Community rolled out Mobile Meal Makeovers, a new series starring Cauchon in which she serves food out of a food truck in various locations around Los Angeles, Calif. and remakes street food into healthier fare.
Riihimaki is managed by Scott Fisher of Select Management Group.