AwesomenessTV announced on Tuesday that James Deutch has joined the company in the newly created position of creative director of branded entertainment.
Deutch will handle all aspects of production for AwesomenessTV, while structuring deals to create cross-platform media partnerships.
A 20-year entertainment industry veteran, Deutch has served as creator or co-creator and executive producer of such TV shows as NBC’s Fashion Star, Bravo’s Tabloid Wars, MTV’s Miss Seventeen and CNBC’s Conversations with Michael Eisner.
He also executive-produced the 2002 feature The Rules of Attraction and produced projects with top brands including General Motors, SC Johnson, Home Depot, H&M, Macy’s, Ethan Allen and Express.
From 2001 to 2006, Deutch was VP of programming partnerships at Hearst Entertainment, where he was responsible for the development of TV programming in conjunction with brands.