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News

AwesomenessTV hires Fashion Star co-creator

The tween/teen-targeting company adds TV vet James Deutch as creative director of branded entertainment.
February 10, 2015

AwesomenessTV announced on Tuesday that James Deutch has joined the company in the newly created position of creative director of branded entertainment.

Deutch will handle all aspects of production for AwesomenessTV, while structuring deals to create cross-platform media partnerships.

A 20-year entertainment industry veteran, Deutch has served as creator or co-creator and executive producer of such TV shows as NBC’s Fashion Star, Bravo’s Tabloid Wars, MTV’s Miss Seventeen and CNBC’s Conversations with Michael Eisner.

He also executive-produced the 2002 feature The Rules of Attraction and produced projects with top brands including General Motors, SC Johnson, Home Depot, H&M, Macy’s, Ethan Allen and Express.

From 2001 to 2006, Deutch was VP of programming partnerships at Hearst Entertainment, where he was responsible for the development of TV programming in conjunction with brands.

About The Author
Todd is StreamDaily's U.S. West Coast Correspondent. He has written for a wide range of publications, including The Hollywood Reporter, Variety, the Los Angeles Times, the New York Post, NylonGuys and, yes, even the Weekly World News. Earlier in his career, he served as senior editor for the pioneering alternative movie magazine Film Threat. You can reach him at toddrlongwell[at]gmail.com or on twitter @toddlongwell1

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