MCB Network Corp, home to the 43-channel MiCasa Network and programming aimed at Hispanic millennials, has forged an alliance with Autoproyecto.com, the U.S.’s largest Hispanic automotive website.
Under the joint partnership, Autoproyecto.com is distributing automotive video content across the MiCasa Network – which also includes nine OTT/IPTV channels, for a cumulative reach of 56 million people – with MCB Network Corp, commencing March 1.
The bilingual website for the Hispanic automotive enthusiast registers over 8 million monthly page views and reaches more than 30 million people, according to Autoproyecto.com.
MCB Network Corp CEO Sean Malatesta tells StreamDaily the site was a perfect complement to the network.
“Autos is a category we wanted big time across our platforms,” he says.
Although he would not disclose terms of the deal, Malatesta says he considers automobile content to appeal almost exclusively to Generation Y.
“Autos is a millennials category,” he says. “We will be making more Hispanic millennial content together.”
The Los Angeles-based companies will work together to bring Autoproyecto content across OTT and IPTV platforms that include Roku and Xbox Live.
Handout from Autoproyecto.com