Epoxy, a startup that helps video creators better monetize and manage content across platforms, announced on Tuesday it has entered into partnerships with an array of major multi-channel networks, including Fullscreen, AwesomenessTV, DanceOn, BroadbandTV and Whistle Sports.
“YouTube is a massive force in online video, but increasingly video creators and brands also need to be on Facebook, Twitter, Instagram and Vine,” said Epoxy CEO Juan Bruce in a statement. “This is the future of video in a multi-platform world.”
Based in Venice, Calif., Epoxy was launched by Bruce and CPO Jason Ahmad. Bruce previously worked for L.A.-based Team Downey, a prodco founded and run by Robert Downey Jr. and Susan Downey. Its Downey Ventures division invests in digital media startups and incubates consumer entertainment technology companies. Ahmad earlier founded the financial software startup Proto.
Epoxy markets a system that enables companies to quantify the reach and impact of their videos using proprietary distribution, engagement and analytics technology across YouTube, Twitter, Instagram and Facebook. The company also announced it has partnered with The BPM Network, GTChannel, Indmusic and BentPixels.
Epoxy has raised more than $8 million from Upfront Ventures, Time Warner Investments, Bertelsmann Digital Media Investments, Greycroft Partners and Advancit Capital.
“People used to talk about ‘second screen TV,’ but today that concept is dead,” said Mark Suster, investor and partner, Upfront Ventures, in a statement. “It’s now ‘every screen TV,’ and frankly this has driven different video lengths, content formats and audience networks.”