AOL Canada is building an in-house video studio in the Huffington Post Canada newsroom at its Toronto-based Spadina Avenue headquarters, the company announced on Friday.
Construction is expected to be completed within a few months, said Brad Cressman, recently promoted AOL Canada vice-president, content and marketing. He added that the Huffington Post Canada newsroom has now been shifted towards a video focus “so we will rapidly be growing this effort over the next few months.”
“This strategy leverages AOL’s strength of creation, distribution and monetization of video with the Huffington Post’s strength of great storytelling,” he said via email.
The new AOL video studio will be a full editing and production suite, with live streaming capabilities and custom advertising solutions. Part of the strategy is to increase the number of publisher partners through its video content exchange platform, Vidible.
“Our belief is the creation of made-in-Canada original video content pairs well with our programmatic services as it offers a complete solution to our partners, helping them unlock the creative potential of brand storytelling while connecting it to the efficiency and audience advantages of programmatic,” said AOL Canada GM Joe Strolz (pictured) in a statement.