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Sony, Warner Bros. team up on OTT service in Southeast Asia

Singtel, a communications company in Singapore, wants to make entertainment more affordable in the region with a new service called HOOQ.
January 30, 2015

Singapore communications company Singtel has partnered with Sony Pictures Television and Warner Bros. Entertainment to establish HOOQ, a regional over-the-top video streaming service for Southeast Asia.

HOOQ will offer more than 10,000 movies and TV series for streaming, and will be rolled out to Singtel’s Asian consumers in Indonesia, the Philippines, India and Thailand during the first quarter of this year. It will carry movies like Spider-Man and Harry Potter, as well as shows like Friends and Gossip Girl, according to a statement Friday. A selection of Indian, Chinese, Thai, Filipino, Indonesian, Korean and Japanese movies and TV series will also be available.

The Singtel Group boasts a mobile customer base of 500 million, and an overall consumer base of 2 billion.

“This is a more than S$1 billion (US$800 million) opportunity in our markets,” said Jonathan Auerbach, Singtel Group Digital Life CEO, in a statement.

“Demand for OTT video has been growing and is poised for higher growth in these markets fueled by better data networks and the growing supply of affordable devices.”

Peter Bithos, formerly Globe Telecom’s chief operating advisor in the Philippines, has been named HOOQ CEO, and says the new venture will “change the way people across Asia view entertainment” by making it affordable.

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