Two Endemol Beyond originals are closer to being picked up for network television – which was always part of the plan, says the digital studio/network’s president Will Keenan.
#TheMuthaship, starring actress Drea de Matteo, is now represented by True Entertainment, the production company behind Investigation Discovery’s Vanity Fair Confidential and Bravo’s The Real Housewives of Atlanta.
Another Endemol reality show being repped and prepped for TV after initial interest from broadcasters is The Most Bad Ones, which chronicles the work and partying of Pitbull’s dance troupe. Handling the TV sale for Bad Ones is 51 Minds, the prodco that also does ABC’s Whodunnit and CBS’s Same Name.
Both True Entertainment and 51 Minds, which would produce the TV versions of the web series, are subsidiaries of Endemol Shine North America, a joint venture formed as part of last year’s mega-merger of global production powerhouses Endemol, Shine Group and Core Media.
“In addition to all the many other things Endemol Beyond does, incubation of online formats for traditional TV was a major part of my original plan,” Keenan tells StreamDaily via email from the Realscreen Summit in D.C., where the debut of the new conglomerate was celebrated.
When asked about how rights for Endemol Beyond originals are handed off to production companies that are now part of the same, big, media family, Keenan says the deals are determined on a case-by-case basis, depending on the project, talent involved and TV strategy.
“We’re treading new ground here, pioneering new ways of launching multi-platform franchises,” he says.
With the merger, the opportunity for Endemol Beyond to produce multi-platform content cuts both ways, in that the digital studio has the expertise and opportunity to create web versions of popular TV formats, Keenan adds.
“We’re also working on robust digital components to other traditional TV properties within the Endemol Shine North America family. Beyond may have just become the quickest path to traditional TV for digital influencers who still have those aspirations, as well as for incubating premium quality formats online that can travel worldwide.”