Former Hulu content development head Charlotte Koh has joined Whipclip as SVP of content and partnerships, it was announced on Thursday.

In her new role, she will oversee content acquisition and the development and management of relationships with media partners for Whipclip, a mobile app that enables users to legally share snippets of TV programs. The company was launched last month by entrepreneur Richard Rosenblatt, the co-founder and former CEO of Demand Media.

As head of development at Hulu, Koh oversaw a slate of 10 series including Deadbeat, a co-production with Lionsgate Television, which debuted the day the company announced her departure in April 2014. The move came shortly after Hulu named former Warner Horizon Television EVP Craig Erwich as its new SVP and head of content.

“This is a key role for Whipclip as our media partners and programming continue to expand rapidly,” said Rosenblatt, in a statement. “Charlotte is a well-respected executive with a proven track record of running business and content development for leading entertainment and technology companies. She is the perfect person to further expand our relationships with content providers and consumers.”

Prior to her stint at Hulu, Koh was SVP of business development at Marvel Studios, where she wrote the business plan for the Marvel One-Shot series of short films and led the company’s home entertainment business and its franchise and brand management efforts.

Earlier, Koh served as a creative executive at Fox Searchlight Pictures, where she worked with director Kevin MacDonald on the Oscar-winner The Last King of Scotland, producer Scott Rudin on Notes on a Scandal and Tony Safford, EVP of acquisitions, at key film festival marketplaces, including Sundance, Cannes and Toronto.