Fav! Network officially launched on Monday, joining the growing array of multi-channel networks targeting Latino audiences, alongside MiTú and Univision’s Flama. It also announced that it appointed former MundoFox president Emiliano Saccone as its COO.

Founded by a team of private investors and its CEO, venture capitalist Alejandro Burato, Fav! has offices in Los Angeles, as well as Buenos Aires, where it has a 7,000-square-foot production facility.

Fav! will create content in English, Spanish and Portuguese through a host of owned and operated vertical content channels, including lifestyle, food, entertainment, kids, music, technology and gaming. It will also aggregate content from pre-existing channels on YouTube and other digital platforms.

To help keep the content flowing, Fav! has partnered with MarVista Entertainment, a studio that produces, acquires and distributes film and television programming worldwide.

Fav! plans to maximize the exposure of the videos in its network over YouTube, Facebook, Vine, Instagram, Twitter, Twitch and most other available digital platforms.

“We all know where millennials spend most of their time watching video, said Burato in a statement. “Many of us see it at home through our children first-hand every day. Fav! is here to capitalize on that, except it will do so without any geographic boundaries from the get-go.”