The new 2015 Childwise Monitor Report reflects a changing landscape in kids’ digital media consumption.
According to the annual report, which surveyed kids in the U.K. ages 5 to 16, YouTube ranks as the #1 website among the demo.
The report charts YouTube’s meteoric rise, showing the video-sharing site has displaced previous topper Facebook among all demos but older girls.
Facebook is losing ground to YouTube, while other social sites like Instagram and Snapchat are gaining in popularity as the place to keep in touch and share with friends.
Notably, device ownership trends are also changing. Tablet ownership among younger kids doubled this year.
With one-third of 5- to 7-year-olds owning their own tablet, the report found these devices have become the technology of choice – over computers, laptops and even game consoles.
“Parents like tablets because they are controllable – a tablet can be taken away to reflect good or bad behavior, in a way that is not possible with a TV or computer,” explains Simon Leggett, research director at Childwise. “Apps can be purchased as rewards, and with the growing use of tablets in primary schools, there are strong perceived educational advantages.”
For older children, however, the tablet has been slower to displace existing allegiances to laptops or smartphones, especially among teens. For the older demo, mobile phones are increasingly being used to access the internet and as the primary way to listen to music. Meanwhile vloggers like Zoella and Alfie Deyes are the new media stars, as video-sharing sites continue to grow in popularity.