Time Inc. cuts the ribbon on video hub

Ad-supported platform the Daily Cut aggregates videos produced by Time's portfolio of brands including People, Sports Illustrated and InStyle.
January 16, 2015

Eight months after announcing it at the NewFronts, Time Inc. went live on Thursday with the Daily Cut, a free ad-supported platform aggregating video content produced by the company’s various multimedia brands, including People, Sports Illustrated, InStyle, Food & Wine and Fortune.

Time Inc. currently produces more than 60 programs in various formats – short-form, long-form and live – across its portfolio of brands. The company sees Daily Cut as a platform to spur discovery, where someone coming to view an Entertainment Weekly video might also wind up checking out something from Real Simple.

The videos will be monetized with a variety of advertising, from brand integration to pre-rolls. With the content grouped by genre – including sports, news, entertainment, food, fashion and technology – Daily Cut gives Time Inc. the ability to sell advertising by vertical, as well as brand title.

Daily Cut features on-demand video content from a library of more than 35,000 videos. It will also feature live programming such as SI Now and People Now, red carpet and event coverage, and breaking news with personalities from Time Inc.’s video portfolio anchoring curated guides to what’s new and trending.

“Video has become a key component in Time Inc.’s digital growth,” said J.R. McCabe, Time Inc.’s SVP of video, in a statement. “As audiences increasingly consume video across devices, advertisers are following suit.”

About The Author
Todd is StreamDaily's U.S. West Coast Correspondent. He has written for a wide range of publications, including The Hollywood Reporter, Variety, the Los Angeles Times, the New York Post, NylonGuys and, yes, even the Weekly World News. Earlier in his career, he served as senior editor for the pioneering alternative movie magazine Film Threat. You can reach him at toddrlongwell[at]gmail.com or on twitter @toddlongwell1


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