American supermodel Molly Sims has joined StyleHaul.
Sims will develop fashion, beauty and wellness content for her YouTube channel, which will serve as the video extension of her website, MollySims.com.
StyleHaul is handling post-production of Sims’s videos and working with her to select which YouTubers she will collaborate with. The Sports Illustrated swimsuit model who has acted in The Carrie Diaries and Men at Work recently shot videos at YouTube Space LA with StyleHaul creators Carly Cristman and Lindsay Albanese.
One of her first videos in the channel re-brand, launched Tuesday, is with Olga Kay (pictured with Sims, right). Fresh content will be uploaded weekly.
StyleHaul has about 5,000 creators within its multi-channel network. While most are digital-native stars, other more traditional celebs include model Niki Taylor, actress Franchesca Leigh Ramsey and TV personality Lo Bosworth.