Whistle Sports has completed a Series B funding round worth $28 million in total, the MCN announced Tuesday morning.
The round was led by existing investors Emil Capital Partners, an affiliate of Germany-based holding company Tengelmann Group. It also includes newcomer Liberty Global, an international cable company, as well as additional personal investments from early stakeholders like former pro-baseball player Derek Jeter and Denver Broncos quarterback Peyton Manning.
Terms of the deal that would reveal how much the company is now valued at were not released.
The $28-million total includes the previously announced $7-million investment from British broadcaster Sky – Whistle intended to announce the entire round at once, but U.K. reporting laws required Sky’s investment to be revealed as soon as the funds were transferred to Whistle Sports, explains Brian Selander (pictured), EVP at Whistle Sports.
Whistle Sports has raised a total of $36 million since the company’s launch last January. Of that amount, $8 million includes Series A completed before 2012.
“Our focus during the year since our formal launch has been on growing our audience across multiple platforms, expanding the size of our community of creators and connecting brands with fans to help drive revenue. These investments will help continue that growth, which includes revenue that’s been more than doubling each quarter and a total audience growth of over 2.5 million new followers and fans a week across social platforms,” says Selander in an email interview with StreamDaily.
The company recently announced EMEA expansion plans, and opened an office in London.
“We’ve kept a close eye on Whistle’s rapid international expansion and are excited to be part of their dramatic growth,” said Simon Freer, chief commercial officer, Liberty Global Content Investments, in a statement.
Since its launch, Whistle Sports has scaled to 12 million subscribers and 225 channel partners, now reaching over 50 million followers in total.