CES Dan Goodman

Believe in the hybrid model of content production

CES video: Dan Goodman discusses applying a digital distribution model to content created with mainstream talent.
January 8, 2015

While old guard media companies are finally warming up to the idea of working with YouTube stars and other digital influencers, Believe Entertainment is showing you can find success taking mainstream stars and putting them in short-form streaming content.

StreamDaily caught up with co-founder Dan Goodman at CES this week to ask about how Believe has attracted such big-name talent as Jennifer Lopez, Tiesto and basketball star Lebron James. Hint: there’s profit participation involved.

“We’re somewhere between what a studio and a network would do in the traditional sense in that we’re financing, selling, producing and distributing all of our own content, so almost greenlighting all of our own stuff and bringing it to market and digital distribution,” said Goodman of their their strategy. “And we’re trying to do that with the highest caliber talent we can.”

In our video interview, Goodman also discusses why mobile will be just one piece of the digital distribution puzzle this year, and why James is posting recent episodes of his show on Facebook.

About The Author
Todd is StreamDaily's U.S. West Coast Correspondent. He has written for a wide range of publications, including The Hollywood Reporter, Variety, the Los Angeles Times, the New York Post, NylonGuys and, yes, even the Weekly World News. Earlier in his career, he served as senior editor for the pioneering alternative movie magazine Film Threat. You can reach him at toddrlongwell[at]gmail.com or on twitter @toddlongwell1

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