While old guard media companies are finally warming up to the idea of working with YouTube stars and other digital influencers, Believe Entertainment is showing you can find success taking mainstream stars and putting them in short-form streaming content.

StreamDaily caught up with co-founder Dan Goodman at CES this week to ask about how Believe has attracted such big-name talent as Jennifer Lopez, Tiesto and basketball star Lebron James. Hint: there’s profit participation involved.

“We’re somewhere between what a studio and a network would do in the traditional sense in that we’re financing, selling, producing and distributing all of our own content, so almost greenlighting all of our own stuff and bringing it to market and digital distribution,” said Goodman of their their strategy. “And we’re trying to do that with the highest caliber talent we can.”

In our video interview, Goodman also discusses why mobile will be just one piece of the digital distribution puzzle this year, and why James is posting recent episodes of his show on Facebook.