CES The Whistle

Facebook’s altered algorithms help archery video to 11M views

Whistle Sports Network's Brian Selander explains how the company's branded videos found monster success on the social platform.
January 7, 2015

It seems like one can’t get through a panel discussion at CES Digital Hollywood in Las Vegas without someone bringing up Facebook’s new commitment to video and its potential to rival YouTube.

When Whistle Sports Network’s EVP Brian Selander mentioned in passing that changes in the platform’s algorithms had spurred a branded video it made with the U.S. Archery Association and YouTube creator Dude Perfect to rack up 11 million views in just a week, StreamDaily asked him to recount the story on video.

“From a content creator perspective, it became very clear that they wanted to be a major video delivery system to their platform, as well (as a sharing platform),” Selander said.

“Even the most compelling video about archery might not have made 11 million views (outside of Facebook), because people might not have discovered it before that.”

About The Author
Todd is StreamDaily's U.S. West Coast Correspondent. He has written for a wide range of publications, including The Hollywood Reporter, Variety, the Los Angeles Times, the New York Post, NylonGuys and, yes, even the Weekly World News. Earlier in his career, he served as senior editor for the pioneering alternative movie magazine Film Threat. You can reach him at toddrlongwell[at]gmail.com or on twitter @toddlongwell1

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