StreamDaily is asking some of the top execs in online video about the biggest trends of 2014, and some of the areas of opportunity they’re looking forward to next year. Below is a recent interview with Dan Goodman and Bill Masterson, co-founders of Believe Entertainment Group.
What was the most important trend in 2014 that you think helped shape the online video industry?
One of the key trends is the streaming services that are starting to emerge. OTT services are changing the landscape of premium content for digital and making digital content closer and closer to connected TV. It’s a turning point for video in terms of more video budget, more premium creators and more audience, and it’s driving a lot more tablet and mobile viewership (a related trend is the growth of tablet and mobile viewership). All of it is proving the case for brands to be able to buy targeted video across channels versus individually on TV, digital, etc.
What are the biggest trends you’ll be watching to help grow your business in 2015?
We’ll be watching what happens in the OTT space, as well as the evolution of media distribution options. We’re seeing a lot of more non-traditional players entering the video space – from social platforms and publishers to streaming services – that haven’t generally been active in the space and are now playing here. There are a lot more people interested in developing the video space and it’s opening up more non-traditional outlets for premium video content.