Fullscreen is expanding its global reach through a partnership with Qyuki, a multi-channel network based in India.
The exclusive alliance will give Qyuki’s creators access to Fullscreen’s production, audience development and measurement tools. It also offers the ability for creators in both markets to collaborate on content. As well, Fullscreen’s North American vloggers will be able to monetize videos with localized ad opps in India, handled by Qyuki.
Qyuki represents hundreds of channels including YouTube-native talent like musicians Shraddha Sharma (pictured) and Gaurav Dagaonkar, fashion vlogger MissMalini, as well as established artists like Grammy Award winner A.R. Rahman. Rahman is one of the network’s founders, along with filmmaker Shekhar Kapur and venture capitalist/former manager at Disney-UTV, Samir Bangara.
“The internet is about collaboration, and as we build out our vision to create the largest online media company for Indian youth, we believe we have found a great partner in Fullscreen which will enable us to not only grow the Indian market rapidly but also present Indian talent at a global scale,” said Bangara, managing director of Qyuki, in a release.
All creators within the joint network will be able to take advantage of Fullscreen’s technology and services, including global partnerships that enable original content development, distribution and monetization.
Fullscreen, in turn, benefits by enhancing its footprint in one of the world’s largest entertainment markets. It plans to develop relationships with Qyuki-repped creators, working with them to develop new IP.
“Qyuki has built a strong network and content studio featuring some of India’s most creative and acclaimed talent in music and storytelling,” said Ezra Cooperstein, Fullscreen president, in the statement.
Qyuki also has a partnership with Universal Music India. The digital startup, founded in 2011, has studios in Chennai, Mumbai and Bangalore, with a special studio in the heart of one of Asia’s largest underprivileged communities, Dharavi, to work with the talent there.
Image: Screengrab via qyuki.com