New York-based digital production company Believe Entertainment announced Wednesday that it has hired Evan Fleischer as EVP of brand partnerships and business development, and Shane McGrath as EVP of ad sales.
The duo is working out of the company’s New York headquarters, reporting to co-founders Dan Goodman and William H. Masterson III and L.A.-based partner Danny Fishman. They started on Dec. 1.
Fleischer (pictured left) most recently served as VP of integrated marketing and branded entertainment for SundanceTV. Earlier, he served as senior partner at MEC Entertainment, developing and producing films and original TV and digital series. He has also done stints as VP of marketing and promotions at IFC, VP of branded entertainment at Heavy.com, and director of ad trade marketing at Fuse TV.
McGrath (pictured right) comes to Believe from the digital media consulting agency The C4 Group, where he was a partner. He previously served as VP and head of North American sales for branded entertainment studio RedLever, and VP of sales, marketing and business development for Omnicom’s Full Circle Entertainment, where he oversaw more than 100 hours of advertiser-supplied original programming.
Believe recently launched @EpicEDM, a new, ongoing original Twitter series featuring electronic dance music (EDM) artists. Its other projects include the Hulu game show Money Where Your Mouth Is, hosted by Jay Mohr, and AOL On’s Inspired: by Sabrina, a new women’s lifestyle show hosted by HGTV star Sabrina Soto.