Programmatic video advertising platform BrightRoll announced on Tuesday that it’s launching a partner program, which it says will boost advertising campaign results.
The effort brings together a consortium of technology and data companies to provide tools that help marketers improve the performance and the ROI of their digital video ad campaigns. By collaborating with the partners, Brightroll says it wants to improve audience targeting, creative development, measurement and validation.
At launch, the program includes more than 100 partner companies, including partners Oracle BlueKai, ComScore, Datalogix, Equinix, eXelate, Innovid, Moat and Nielsen.
“The video advertising market is primed for dramatic growth in the coming years, and Equinix’s Ad-IX platform helps key players in the real-time bidding ecosystem locate their infrastructure in close proximity and interconnect to achieve more effective bidding on the right type of inventory,” said Jim Poole, vice president, Global Service Provider ant Equinix, in a release.
The announcement about the partner program comes on the heels of Yahoo’s purchase of BrighRoll last month for $640 million.