Tablet-maker Fuhu launches subscription service for kids

The $4.99-per-month platform called Nabi Pass is looking for content partners to add to current suppliers Nelvana and Nat Geo Kids.
December 4, 2014

After bringing to market a series of kid-focused Android tablets, including the Nabi DreamTab and the Nabi Big Tab HD, Fuhu is at it once more. The California-based tech maker is launching a new monthly content subscription service in the U.S. called Nabi Pass.

For $4.99 a month, the service provides kids with movies, TV series, apps, games and eBooks. Aimed at kids ages 3 to 14, it comes with curated content categorized for different age groups (ages 3 to 4, 6 to 9, and 10 to 14).

One of the tab maker’s chief rivals in the kids market is Amazon’s Kindle Fire, which has helped boost its presence in the ever-expanding,  kid-focused tablet world with its Amazon FreeTime Unlimited subscription service. So, Fuhu’s new offering may look like a direct competitor to the retail giant. However, SVP of marketing communications Lisa Lee doesn’t see it that way.

“We don’t necessarily view this as a competitor to those types of services,” she says. “We do believe it could be supplemental. When someone subscribes to Nabi Pass, the first thing we believe a parent is going to buy into, is that it comes with a complete learning solution.”

In terms of entertainment, a number of industry heavyweights have signed on to provide content. The partners, working on a rev-share basis, confirms Lee, include  National Geographic Kids (TV series, long-form video) and Paw and Nelvana Enterprises (TV series and movies).

In the coming months, Fuhu will continue to add new partners to the service, focusing on how-to content that teaches kids to master new skills, based on their interests. “We’re looking for content that’s good for the brain, specifically more content like action-sports, cooking, and crafts,” notes Lee. “Things that cater to a deeper-dive into children’s hobbies and interests.”

Content will be refreshed on a monthly basis. The service is available exclusively on all Nabi tablets. Along with acquiring new content, with efforts being led by head of content licensing Chris Cheong, Fuhu will continue to develop the service’s vertical channels like Nabi Sports or Nabi Food.

From Kidscreen

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