Vidible
Distribution

AOL buys video syndication platform Vidible

Publishers looking to add video inventory to their sites use Vidible to find content that's relevant to them.
December 2, 2014

AOL has acquired a company whose product it says will plug “seamlessly” into other video monetization platforms such as One, a program AOL is launching next year.

On Monday AOL announced it purchased Vidible, a Bellevue, WA-headquartered video exchange platform. Financial terms have not been revealed.

Publishers looking to add video inventory to their sites use Vidible to find content that’s relevant to them. They pay a rate based on impressions, and make sales arrangements on their own in order to sell ads against the content that is sourced. Content owners use the platform to upload their clips, making them available for syndicated distribution on those platforms that are interested.

In a statement, AOL said the acquisition expands its offering of content management and monetization tools, which also includes the programmatic ad platform, Adap.TV.

“The combination of AOL Video and Vidible accelerates our vision of making content management and syndication available to video content creators and publishers everywhere,” said Tim Mahlman, President and Co-founder of Vidible, in a statement.

 Image: Screenshot from Vidible

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  • Le Gourmet TV

    Ugh… We had hope that Vidible would be a great platform to ease our reliance on (AOL owned) 5min for part of our content syndication. Not to be.

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