Interactive One signs sponsors for music special

HelloBeautiful Interludes Live: Ledisi, streaming Saturday on Comcast's CelebrateBlackTV.com, is also working with Toyota and McDonald's.
November 28, 2014

Digital company Interactive One, which targets black and Latino audiences with its news and lifestyle media platforms, has partnered with a few major brands for its quarterly music special, HelloBeautiful Interludes Live.

On Saturday, returning sponsor Comcast Xfinity will stream the full program — featuring jazz singer Ledisi (pictured right in screengrab) — on its CelebrateBlackTV.com platform. In addition, the episode will be available on VOD for Xfinity cable customers for 30 days after the premiere.

McDonald’s is also a returning sponsor, while Toyota is a new partner. HelloBeautiful Interludes Live premiered online in 2013, and has since become a cross-platform original programming collaboration between TV One and Interactive One, with new episodes premiering quarterly on both TV and at HelloBeautiful.com.

Three short-form webisodes are being produced for each sponsor, featuring performances, interviews and other footage exclusive to each brand.

“Our HelloBeautiful Interludes Live franchise continues to grow, attracting red-hot artists and blue chip brands seeking to connect with black consumers through the power of music and conversation,” said Interactive One chief content officer Smokey Fontaine in a statement.

Hosted and produced by Fontaine for Interactive One, HelloBeautiful Interludes Live: Ledisi features songs from the 8-time Grammy-nominated singer’s recent album, “The Truth.” The performance was filmed in October at the Theatre of Living Arts in Philadelphia, PA.

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