Man vs. Wild star launches YouTube channel with Barcroft

Featuring original and licensed videos about daring escapes and death-defying stunts, Bear Grylls Adventure will debut this Friday.
November 24, 2014

Bear Grylls, the outdoor adventurist known for Discovery’s Man vs. Wild and Born Survivor, has teamed with Barcroft Media to launch a new YouTube channel.

Bear Grylls Adventure launches Friday, Nov. 28 and will feature adrenaline-fueled content from around the world. The channel is a joint venture between the star’s Bear Grylls Ventures shingle and Barcroft Media.

It will feature new and original Grylls content with clip introductions and behind-the-scenes insights from his adventures. Licensed long-form and short-form content from third-party broadcast, distribution and production partners will also stream on the channel. This may include extreme kayaking over waterfalls or escapes from ice-climbing disasters from the world’s top adventurers and extreme sports stars.

Brand involvement opps include simple banner ads and bumpers, as well as channel takeovers and bespoke advertiser-funded programming. Both parties will harness their social media communities to grow the channel.

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Melita Kuburas is the editor of StreamDaily. You can reach her directly at press[at] or on Twitter @melitakuburas


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