YouTube has hired Kelly Merryman, former VP of content at Netflix.
Merryman’s new role at the Google-owned streaming platform is VP of content partnerships. She will be charged with managing relationships with media companies, MCNs and individual creators. All content partnership leads will report to her.
Most recently at Netflix, Merryman handled content acquisitions for Europe and helped drive the company’s expansion strategy in the region, where it now operates in 12 markets.
“We had to dive in and recognize that each market is unique and we needed to spend the money to develop those local partnerships to get the right content,” Merryman is quoted as saying in the University of Texas’s Business Honors Program alumni blog.
When she started at Netflix in 2007, Merryman was in charge of licensing content for the U.S. market. Before that, she handled digital distribution and business development at Sony Pictures, where she was hired after graduating with an MBA from Harvard.
Merryman will report to Robert Kyncl, head of content and business operations at YouTube.
A spokesperson confirmed the hire, first reported by Variety.