Live Nation Entertainment and Vice Media announced on Wednesday that they have formed a joint venture to develop and launch a web platform that will roll out next year across multiple screens, including mobile, web and TV.
The platform will host original content, including new long- and short-form video series, live concerts created collaboratively with artists, and in-depth documentaries. The platform will also feature daily editorial content and e-commerce and ticketing offerings.
“Today the content world is in upheaval, with new brands being created in real time, and mainstream media seeing its audience migrate in record numbers,” said Shane Smith, founder and CEO of Vice, in a statement. “It’s this de-stratification of the status quo that we find so exciting because that, combined with the lack of any real quality music programming out there, equals one hell of an opportunity.”
Live Nation is the U.S.’s leading live music company. It owns, books, has an equity interest in and/or operates well over 100 major venues around the world, including the recently refurbished Forum in Los Angeles. Its divisions include Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management.
Launched in 1994 as a punk magazine, Brooklyn-based Vice is now one of the world’s leading providers of youth-targeted digital video content with 36 offices globally. It has an international network of digital channels, a TV and feature film production studio, a magazine, a record label and a book publishing division.
Live Nation, which already has a deal with Yahoo to stream one concert a day, and Vice will each contribute infrastructure and resources to the platform, which will serve as an autonomous revenue generator.
Last month, Vice announced a $100-million joint venture with Toronto-headquartered multimedia giant Rogers Media to build a Canadian production studio and create content for worldwide distribution on a variety of platforms, including TV screens, mobile and online.
Image: screengrab from “Zeds Dead Coffee Break Ep 9: Battling Zombies in Austin” on Vice’s Thump channel.