IFC announced on Tuesday that it has launched the new online comedy channel IFC Comedy Crib on IFC.com, featuring short-form programming from network talent, as well as series acquired through partnerships with Above Average and UCB Comedy.
As the launch sponsor of the IFC Comedy Crib, Hyundai will be fully integrated into the channel’s pages and featured in custom co-branded pre-roll ads.
The channel launches with 4 short-form series:
- ClickBait Overload: A show that calls on members of UCB’s improvisational troupe to take 2 random topics and a handful of unexpected props and put them together in a sketch video that they write and film in under 8 hours. Produced by UCB.
- Laurie (pictured): A workplace comedy about a wildly imaginative assistant (Natasha Vaynblat) who goes to elaborate lengths to avoid doing anything productive. Produced by UCB.
- John and Geoff are Married: A comedy about friends (played by John Murray and Geoff Garlock) whose social lives change now that they are happily married (to others) with kids. Created by Murray and Garlock.
- Comedy Drop: Comedians spring impromptu stand-up routines on unsuspecting audiences in unexpected locations like barbershops, parks and costume shops. Produced by IFC.
All 6 episodes of Laurie are available now. Additional episodes and new series will roll out weekly.
As part of the partnership with Hyundai, there will be 3 new web series rolling out in 2015 from Above Average, as well more new shows from UCB Comedy and other comedians and sketch groups.
Owned and operated by AMC Networks, IFC is home to original series Portlandia, Maron and Comedy Bang! Bang! It is available to more than 73 million U.S. homes across multiple platforms.
Image: screengrab from Laurie episode “The Noise.”