The Canadian Film Centre (CFC), Corus Entertainment and Shaw Media have selected 6 companies to participate in the fourth cohort of IdeaBoost, a digital entertainment accelerator.
A 4-month program starts today to give those companies mentorship and insight into product development, audience acquisition, financial modeling and tips on how to pitch to investors. Winners also receive $15,000 in capital that can be used as they choose, and the potential for direct investments from Corus Entertainment and Shaw Media.
“Many of the applicants we accepted are at a later stage,” says CFC’s chief digital officer Ana Serrano, about a commonality among this year’s successful participants. “These are companies with some traction already, either a product that has been tested and received well by potential customers, or one that is already in market.”
The list of winners, who were chosen out of a record 55 applications this year, is:
- Stage TEN: Dave Lazar’s platform that can mix live video feeds from any web-connected camera with pre-produced segments.
- Changio: a virtual currency rewards program designed to connect in-store purchases with second-screen experiences.
- SlimCut Media: a platform that aims to help publishers better understand and monetize their audiences.
- PerceptivShift: a gimbal built for camera drones that can be tracked through a phone app.
- MBLOK: a memory device that allows users to access their cloud-stored files even if they have no Internet connection.
- TuneStars: a music discoverability and distribution app.
Because the above are all companies that have already begun to establish themselves, CFC wanted to choose 2 more companies that were either at an earlier stage or whose product was about to undergo a pivot, Serrano explains in an email. They are:
- Vubble: a user-targeting video discovery platform launched by former CBC digital director Tessa Sproule.
- OneStory: a platform to create and share video interviews.
Since its inception in 2012, IdeaBoost has accepted 19 startups into its portfolio, including Bubl Technology, a company currently working with Google as its Bublcam allows users to upload spherical photos directly to Google Maps, StreetView and Google+; Corey Vidal’s ApprenticeA Productions that produces for Vidal’s YouTube network; and AsapScience, a YouTube channel with more than 2.8 million subscribers that’s growing into a multi-media powerhouse with an upcoming book and content collaborations with brands and media companies like the CBC.