Later-stage startups chosen for CFC’s IdeaBoost program

Companies selected to participate in the digital entertainment accelerator with $15,000 on the table have already begun to prove themselves in market.
November 10, 2014

The Canadian Film Centre (CFC), Corus Entertainment and Shaw Media have selected 6 companies to participate in the fourth cohort of IdeaBoost, a digital entertainment accelerator.

A 4-month program starts today to give those companies mentorship and insight into product development, audience acquisition, financial modeling and tips on how to pitch to investors. Winners also receive $15,000 in capital that can be used as they choose, and the potential for direct investments from Corus Entertainment and Shaw Media.

“Many of the applicants we accepted are at a later stage,” says CFC’s chief digital officer Ana Serrano, about a commonality among this year’s successful participants. “These are companies with some traction already, either a product that has been tested and received well by potential customers, or one that is already in market.”

The list of winners, who were chosen out of a record 55 applications this year, is:

  • Stage TEN: Dave Lazar’s platform that can mix live video feeds from any web-connected camera with pre-produced segments.
  • Changio: a virtual currency rewards program designed to connect in-store purchases with second-screen experiences.
  • SlimCut Media: a platform that aims to help publishers better understand and monetize their audiences.
  • PerceptivShift: a gimbal built for camera drones that can be tracked through a phone app.
  • MBLOK: a memory device that allows users to access their cloud-stored files even if they have no Internet connection.
  • TuneStars: a music discoverability and distribution app.

Because the above are all companies that have already begun to establish themselves, CFC wanted to choose 2 more companies that were either at an earlier stage or whose product was about to undergo a pivot, Serrano explains in an email. They are:

  • OneStory: a platform to create and share video interviews.

Since its inception in 2012, IdeaBoost has accepted 19 startups into its portfolio, including Bubl Technology, a company currently working with Google as its Bublcam allows users to upload spherical photos directly to Google Maps, StreetView and Google+; Corey Vidal’s ApprenticeA Productions that produces for Vidal’s YouTube network; and AsapScience, a YouTube channel with more than 2.8 million subscribers that’s growing into a multi-media powerhouse with an upcoming book and content collaborations with brands and media companies like the CBC.

About The Author
Melita Kuburas is the editor of StreamDaily. You can reach her directly at press[at] or on Twitter @melitakuburas

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