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Myspace stays in the game with new video partnerships

Deals with The Mahogany Sessions, Complex Media and @EmmiesHouse bring new live performance and interview shows to the platform.
November 7, 2014

Myspace sent a signal that it was still in the game on Thursday.

The social media network announced distribution partnerships with music blog and video network The Mahogany Sessions, men’s lifestyle media co Complex Media and @EmmiesHouse, a blog/interview series.

By sharing “grassroots” video content, Myspace wants to strengthen its connection to those who are involved in the music and entertainment industries, said Ron Nielsen, GM of Myspace, in a statement.

The Mahogany Sessions’ contributions will focus on intimate outdoor acoustic sessions with popular and up-and-coming artists. Recent guests have included Bastille, Gary Clark Jr., Hozier, Jack Johnson and Passenger.

Male-focused lifestyle and entertainment platform Complex Media will distribute dozens of videos weekly on Myspace, including co-premieres of popular shows such as Magnum Opus, which takes in-depth looks at career-defining singles for artists such as Ice Cube, Puff Daddy and Busta Rhymes.

Myspace will also get the web series Slumber Party @EmmiesHouse (pictured), featuring Brooklyn-based host Emmie who interviews her favorite artists from her bedroom. Previous guests have included Charli XCX, MS MR and Betty Who.

“Through these and other recent partnerships, Myspace is creating a digital ecosystem that provides a rich portal for users to access mainstream, grassroots, TV and internet-only content,” said Nielsen.

Image: screengrab from Slumber Party @EmmiesHouse.

About The Author
Todd is StreamDaily's U.S. West Coast Correspondent. He has written for a wide range of publications, including The Hollywood Reporter, Variety, the Los Angeles Times, the New York Post, NylonGuys and, yes, even the Weekly World News. Earlier in his career, he served as senior editor for the pioneering alternative movie magazine Film Threat. You can reach him at toddrlongwell[at]gmail.com or on twitter @toddlongwell1

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