MiTu-grown series move to television

Discovery Familia has picked up long-form versions of women's shows Gurus de Belleza and Casa Linda.
November 7, 2014

Two MiTú short-form series have been picked up by Spanish-language TV channel Discovery Familia.

This fall, the U.S. network will premiere long-form versions of Casa Linda, featuring home design expert and professional art director Linda Ruiz (pictured), and Gurús de Belleza, starring beauty and fashion influencers Marisol Gomez, Cris Ordaz and Gaby Motomochi.

Both shows were originally produced in-house and incubated on MiTú’s YouTube channel, MiTú Life. New episodes of the digital series will continue to run on MiTú Life, and the longer version of the series will air weekly on Discovery Familia. Both web and TV series will be tied with a cross-platform engagement program.

“MiTú has become an amazing breeding ground and destination for discovering and developing new Latino talent and programming formats,” said Beatriz Acevedo, president and co-founder of MiTú, in a statement Friday.

Premiering Nov. 20, Casa Linda features Ruiz, a TV and film art director and DIY home design specialist, as she adds style and flair to the homes of well-known web personalities.

In Gurús de Belleza the beauty experts share tips on achieving great looks for special occasions. The show premieres Dec. 12 on Discovery Familia.

“With this strategic partnership we have the opportunity to continue to expand our content offering, leveraging up-and-coming MiTú talent and reaching our audience with storytelling that travels across platforms,” said Bilai Joa Silar, VP of content for Discovery Familia and Discovery en Español, also in a statement.

About The Author
Melita Kuburas is the editor of StreamDaily. You can reach her directly at press[at] or on Twitter @melitakuburas

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