Developing a bigger multi-channel network on YouTube is not just attractive to advertisers, it’s beneficial for creators as well, says Fred Seibert, founder of Channel Frederator Network.
The animation-focused MCN added 190 new channels in September, bringing its total to 880, with a combined subscriber base of 11.6 million.
“The more channels we have in our network, the more resources we’re able to provide to those creators in the form of technology, syndication deals, ad sales, collaborations, 1-on-1 support and more,” Seibert tells StreamDaily via email.
This is the second growth spurt in recent months for Frederator, which also added 200 channels over the summer. This time, channels The Animation Workshop, Ashman792, Selph94 and DatVoiceGuy have signed on as partners.
“We do upwards of 6 monthly hangouts with 10 to 15 creators each, multiple live streams with leaders in the animation industry, regular newsletters and a program where we work closely with about 10 to 12 creators each quarter to help them grow. Outside of these high-touch initiatives, we respond to every email and every comment in our highly engaged community of creators,” Seibert says.
“A significant advantage to a large vertically-focused network … is the scale that allows members to help each other with problems big and small. They can directly share talent, experiences, production efficiencies – even across continents, which is now happening with regularity,” Seibert adds.
To address the needs of a growing vertical, Channel Frederator Network has invested in both staffing and technology. The network uses an analytics dashboard called Sphere to help it identify potential partner channels and help creators build their audience, program channels and communicate directly with other members of the network, Seibert explains.