Distributor Cinedigm has inked a deal with Vimeo to bring releases from its catalog to the online video platform, starting on Tuesday with My Little Pony Equestria Girls: Rainbow Rocks.
Over the next year, Cinedigm will release a number of films exclusively and non-exclusively on Vimeo On Demand, and the two will collaborate on joint marketing efforts to promote the titles.
“As the largest independent distributor of content in the United States, Cinedigm controls an impressive catalog of over 52,000 films and television series from which we’ll curate titles for our fast growing, passionate audiences,” said Sam Toles, VP of content acquisitions and business development for Vimeo, in a statement.
The deal was brokered by Toles and Yolanda Macias, Cinedigm’s EVP of acquisitions, forecast, planning and digital sales.
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