Sky, a media and comms giant based in the U.K. and Ireland, has invested $500,000 into L.A.-based online video aggregator Pluto.TV.
Earlier this year Sky opened an office in San Francisco with the intention of forging partnerships with tech startups. By partnering with Pluto.TV, Sky hopes to gain insight into the way digital content is shaping TV consumption habits.
Pluto.TV launched in April as a TV-like streaming video platform in that it schedules programming to run on channels dedicated to specific topics. It often launches the verticals to capitalize on news events such as debuting a cycling channel during Tour de France, or a Sarah Palin channel airing clips from memorable speeches to coincide with her digital network on TAPP. The platform populates those channels by aggregating video content from across the web and programs them into one place.
Sky spends more than £2.6 billion a year in channels such as Sky 1, Sky Atlantic, Sky Living, Sky Arts, Sky Sports, Sky Movies and Sky News. Last week Sky announced an investment in the U.S. ad tech firm Sharethrough, it has previously invested in Roku, Jaunt and 1 Mainstream.
Image: Screngrab of Pluto.TV’s Screwattack channel