Los Angeles Lakers’ Jeremy Lin is joining Whistle Sports multi-channel network.
Lin, who has 400,000 subscribers on his YouTube channel, is considered somewhat of a digital superstar thanks to hilarious YouTube videos like “Jeremy Lin Goes Hollywood,” (co-produced by Don Le and Glee‘s Harry Shum Jr.) in which his friends try to cheer him up after a someone posts a mean tweet.
Lin also has 575,000 followers on Instagram, where some of his clips have gone viral, such as the video of him dunking a basketball over his mom.
According to Whistle Sports president and co-founder Jeff Urban, Lin’s social media popularity is somewhat of an anomaly when compared to other professional athletes. In a statement, Urban said that currently only about 30 pro athletes in the world have their own active YouTube channels. However, more are considering launching them as a way to connect directly with fans.
“Jeremy Lin is more than an elite athlete and role model with a global following. He’s also incredibly talented when it comes to making compelling content that people enjoy sharing,” Urban said, about the signing.