Canada ripe for new streaming option: Sandvine

They're not just streaming hockey up there: Netflix has more than doubled its evening traffic from 3 years ago, the broadband solutions company reports.
September 18, 2014

Canada is a prime market for a new strong streaming option according to new numbers from broadband and network solutions company Sandvine. That detail comes from the company’s new report on fixed network and mobile internet use in Canada, part of its “Global Internet Phenomena” research report.

YouTube is the single biggest source of bandwidth use on mobile, accounting for over 20% of downstream traffic.

Netflix accounts for between 30 to 40% of downstream traffic in the peak evening hours on some providers. That is more than double the 13.5% of evening traffic the video streaming site brought in 3 years ago in the country.

No other paid OTT service in Canada accounts for more than 1% of traffic in the evening hours, a statistic that Sandvine says makes the country a prime location for another entrant. Rogers Media and Shaw Media recently announced an incoming paid OTT streaming product of its own, with Shomi being available to subscribers of those companies starting in November.

The live streaming of hockey is a big draw for Canadians, with data from one operator saying Olympic men’s hockey games accounted for 35% of total traffic during the 2014 Sochi Winter Olympics.

P2P filesharing accounts for more traffic in Canada than the US, bringing in 15% of fix network traffic here versus 10% south of the border.

YouTube is the single biggest source of bandwidth use on mobile, accounting for over 20% of downstream traffic. Canadians are also heavy users of social media on mobile networks, with over 25% of downstream traffic coming from the apps. The three with the most use are Facebook, Instagram and Twitter.

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  • Gary Morris said:

    We really need a Hulu style option up here. $8/month, take my money! But not one that requires me to have a cable package

  • Mad WinnipegGuy said:

    Use XBMC…. Free….

  • David Adams said:

    Sandvine is responsible for throttling internet in Canada, ie making it slower and/or nonfunctional. Especially with torrents, Sandvine makes it impossible to upload faster than about 10KB/s. In short they are total assholes and they must be delusional to think they can get any support as competitors in Canada.

  • joeblow25000 said:

    Sandvine should be sued for their illegal interference of internet traffic, not praised.

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