Lindt USA has partnered with Maker Studios to create an online romantic comedy called It Started With Hello.
The 4-episode digital series is hosted on Maker’s fashion and beauty vertical The Platform. Some of the MCN’s biggest names star in the series, including recently signed Lindsey Stirling, Tessa Violet, Amy Pham, Chester See, Rusty Clanton, and Mike Tompkins.
The show follows couples from the first time they meet— in an office, at the chckout line, at the park — and asks viewers to choose their own ending to each story and weigh in on Twitter at #ItStartedWithHello. The videos are part of a campaign promoting the chocolatier’s latest product line called ‘Hello.’
The first episode is produced by actress Ashley Tisdale who has her own production company called Blondie Girl. It debuts on Thursday, with the remaining installments rolling out weekly through Oct. 9.
Check out the teaser below: