Discovery Digital Networks’ Animalist has debuted 3 episodes of a new digital series called Breaking Trail.
In the show, its host — adventurer and animal enthusiast Coyote Peterson — goes looking for exotic creatures found across the United States, like venomous lizards, rattlesnakes and snapping turtles. New episodes will roll out on Tuesdays and Thursdays, with a total 26 installments planned, plus extras. The first 10 eps of Breaking Trail are already sponsored and include “brought to you by” billboards and in-episode native integrations. Capital One’s Buy Power card is one of the brand partners featured at launch.
While the target demo is adults 18-40, Discovery believes the show will appeal to a wide audience including kids and animal and nature lovers.
“I believe that the best way to share animals with the world is from their natural environment,” Peterson said in a statement.
Animalist’s James Williams is executive producing the series, which is also streaming on the Animalist YouTube channel. Check out one of the episodes below: