Nielsen Report
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Surge in digital video spikes viewing levels

Overall media consumption grew 4% in the last year, driven by a 53% rise in digital video viewing in the 18 to 34 demo, according to a study released Monday by Nielsen.
September 9, 2014

Media consumption jumped 4% in the last year, primarily due to the growth in digital video, on both computers and mobile devices, according to a report issued by Nielsen on Monday.

From Q2 2013 to Q2 2014, digital use grew 16% among persons 18 to 34, with 53% growth in video viewing. The growth in digital viewing for the 35 to 49 and 50 to 64 demos was even more impressive, rising 80% and 60%, respectively. This comes as smartphone penetration tops 70% and tablet use nears the 50% mark.

“This represents a unique opportunity for video producers, TV networks, studios and pure-play digital video players alike, who can leverage the different platforms to deliver their content,” writes Dounia Turrill, SVP of Insights for Nielsen in the report, titled Shifts in Viewing: The Cross-Platform Report Q2 2014.

The report also found that, in the 18 to 34 demo, overall media consumption grew 2% among Hispanics, 8% among blacks, and 10% among Asians.

At the same time, traditional TV viewing dropped slightly, falling 1% for the 35 to 49 demo and 2% for the 18 to 34 and 50 to 64 demos.

About The Author
Todd is StreamDaily's U.S. West Coast Correspondent. He has written for a wide range of publications, including The Hollywood Reporter, Variety, the Los Angeles Times, the New York Post, NylonGuys and, yes, even the Weekly World News. Earlier in his career, he served as senior editor for the pioneering alternative movie magazine Film Threat. You can reach him at toddrlongwell[at]gmail.com or on twitter @toddlongwell1

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